Email marketing has the potential to be an efficient method of advertising your company, but only if recipients actually read your messages. Having a compelling subject line is critical if you want people to read your emails. The subject line of your email is the first thing recipients see and should entice them to click through and read the body.
If you want a higher CTR from your email campaigns, try using the following strategies:
Keep it short and sweet
Every day, people get hundreds of emails, so it’s important that your subject line gets right to the point. Keep it succinct (ideally under 50 characters) and relevant to the message at hand.
Feeling like an email was composed just for them increases the likelihood that they will read it. Include the recipient’s name in the topic line, or make a reference to something they did recently on your site or social media to show that you care.
Create a sense of urgency
An effective way to get people to take action is to make them feel like time is of the essence. Create a feeling of urgency by including phrases like “limited time offer” or “don’t miss out” in the subject line of your email.
Ask a question
Posing a query in the email’s subject line is one proven method of attracting attention and encouraging recipients to read the message. Check that the query fits in with the theme of your email list and prompts readers to respond.
Including a number in your subject line will make it stand out more and also tell the recipient exactly what they can anticipate to read in the email. Make use of numerical data to emphasise the merits of your offering or to instill a feeling of scarcity in your limited-time promotion.
Keep it relevant
Examine the email’s subject line to ensure it correctly describes the message. People are less likely to open your emails in the future if they believe they were tricked by the subject line.
Test and iterate
Testing out various subject lines to see which ones perform best is the only way to determine which approach is most effective for your target audience. Test out a few variations on your topic lines with A/B testing, and tweak your strategy from there.
In summation, the subject line of your email is a significant factor in the success of your email marketing campaign. Stick to these guidelines and you’ll have no trouble writing subject lines that get read, stimulate interest, and inspire readers to take action. Try out various formats and wordings to see what resonates best with your target audience, but don’t forget to keep it short, personalised, urgent, and relevant.