Marketing service providers are businesses that provide marketing services to other organizations. Marketing service providers (MSPs) offer diverse services to marketing organizations, including system integration, creative services, third-party data, application service providers (ASPs), and hosted solutions. They may be independent or a division of a marketing company that offers a variety of services, including sales promotion and direct response to customers. In addition to providing advice, they frequently handle all aspects of the project, such as planning strategies and implementing campaigns through any necessary media outlets (such as newspapers and television) before analyzing the campaign’s results.