Bounce rate indicates the total percentage of visitors who come to your website and leave without viewing any other page and spending no time on your website. A high bounce rate means that a website is not able to retain its visitors and is not able to generate any interest among the visitors about the products, services, or content as displayed or published on the website. Even though you have a great website design and content, there could be many reasons that why your website’s bounce rate is high. Here are the few primary factors that can be taken care to reduce the bounce rate, increase more user engagement and marketability of the website to get more leads.
Set the Right Targets OfYour Products and Services:
Bounce rate cannot be eliminated in one day or you cannot eliminate it completely. It always depends on the nature of the business and the kinds of products or services that you showcase on your website. But it is really important for you to keep the bounce rate in check and keep it within a certain range as you may find normal.
Get the Right Audience to Your Website:
One of the main reasons for a high bounce rate could be the wrong usage of keywords that may attract people who may not be interested in your offers and may immediately leave your website once they realize they are on the wrong page which wastes their time. This adversely affects your search engine rankings and increases the bounce rates significantly. This could be avoided if marketers use the most relevant keywords which represent your company products or services rather than focusing on too many ambiguous keywords which are completely irrelevant to the products you serve. You can go for online advertising campaigns like Google Adwords, Bink Ads, LinkedIn Ads to attract the right audience to your business website.
Improve User Experience:
A lot of times, a navigation complicated and not so user-friendly and no mobile friendly and an unresponsive website interface could lead to an increased bounce rate. A marketer must ensure that the text displayed on their website is clearly readable and the right balance of colors, pictures, and content and the navigation is perfectly maintained. Using well-organized and responsive websites leads to lower bounce rate and improved conversions on your website.
Don’t Compromise with Unquality Content:
Creating qualitative, genuine and unique content about your products or services and sharing the same on the website is very important in order to improve the readability of the users to increase the conversion rate. Content Marketing allows a brand to engage and communicate with its most valued customers. Reasoned to the same, the content must have a clear message for the intended readers, rightly placed call-to-action buttons, proper use of headings, sub-headings, and images to make the right impact on the users’ minds.
Concern About Your Website Page Load Time:
If a web page takes more than a few seconds to load, the probability of a user closing the page and going to your competitor’s website increases considerably. Marketers must avoid building heavy websites that contain a lot of multimedia content and take excessive time to open. Not only it is annoying to the customers but also it adversely affects your brand reputation as some customers might never return once they have a bad experience with a brand.
While an increased bounce rate is not always a bad news, keeping it in check and analyzing the reasons for the rise may help you design your web strategy better and improve the conversion rate and ROI in a significant way.