What is a Marketing infographic?
Customer beings respond to visual stimuli more than auditory or experiential information, which combines text, visuals, icons and help users retain what they learn.
the infographic does summarize the bulk of the blog content into bite-sized
When an iconography is pleasantly design and content, it also becomes easily shareable
Infographic marketing is the use of infographics to improve lead generation and brand awareness in the online space. infographic marketing helps into every level of a digital marketing strategy
Infographic marketing used for:
- Social Media Marketing
- Content Marketing
- Infographic Marketing
- Digital Marketing
How are Infographics Used in Content Marketing?
1 Visual Communication
One of the essential uses of the infographic is for business communication. Digital Marketing teams have a lot on their plate. By using infographics, Marketing teams can reach goals.
Visual can help the team alignment better than a video meeting. or a chain of email, But as an Infographic, it’s succulent, memorable, and actionable
2 Data Visualization
The marketing team lives for customer data. without data, Marketing wouldn’t know who their customers are how to reach them
But as exciting as data can be, it’s challenging to share a data story with everyone. Numbers don’t always make sense on their own.
Combine those numbers in a chart, pair them with icons, add labels and violas. You have an infographic that paints a clear picture.
3 Landing Pages
Creating high-converting landing pages has always been a challenge for marketers. You want to give users the requisite information, but you don’t want to overwhelm them.
Striking a balance becomes easier when you use visuals that captivate your audience and retain their interest on the page. Other industries can create infographics to showcase their product’s benefits. Or to depict the process of using their service.
4 Blog Posts
Digital marketing infographics have been used alongside blog posts for a while now. You can use an infographic to summarize your blog post. This makes the seat easy to skim.
The infographic can also be used as a way to entice readers to stay on your post. Share the salient point in the infographic with a prompt to get more details by reading the post.
A marketing infographic is a great visual to send to your database. While email marketing is still one arena where text has a part to play, visuals can significantly impact customers.
For example, a list like this looks so much better as a colorful infographic than it would have as blocks of plain text.
6 Social Media
A social media marketing infographic can be a great way to attract audiences and boost follower numbers.
According to this survey on social media content, marketers spend a lot of time creating and collaborating on weekly posts. And there’s a reason why.
Users on social media are constantly looking for content marketing that educates them and improves their lives. To make the process easier, marketers should create more infographics.
But that doesn’t mean creating infographics every week.
You can divide a more significant visual into multiple mini-infographics or create horizontal visuals, like the below example, that don’t get cropped on platforms like Twitter or LinkedIn.