How email marketing automation can help Achieve your B2B goals

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Email Automation Marketing Software

What Email Marketing Automation

B2B markers are often tasked with finding new leads, communicating with a potential customer, and identifying ways to seamlessly onboard new customers. The aim is to ensure the customer is getting the product with successful communication.

Marketing automation platforms can be adaptable to the specific needs of a company. Below we explore how automated processes are used for B2B Companies and the significant benefits of working with a marketing automation platform.

Link Your Channels to the Sign-Up Button

Whichever channel you are using for your customer to communicate with your business, a contact form is an excellent medium channel. When you involve a CTA (Call to Action) for new visitors to collect their emails, you simultaneously build an outreach list and interest in your products or services.

Set up email autoresponders

Autoresponder is a series of bulk emails, usually focused on a specific topic, delivered in a predetermined sequence; the process can begin when someone subscribes to your general email list. It is best to include autoresponders to your most basic forms on your website pages.

Autoresponder aims to transfer know-how, but making offers and attempting to sell are not out of bounds, consistently address your prospect’s needs, and stress the benefits of your products or services.

You can use B2B email autoresponders for:

  • Subscription confirmation
  • Welcome Emails
  • Lead magnet emails
  • Create email drip campaigns
  • An automated email drip campaign is triggered.

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Create email drip Campaigns 

An automated email drip campaign is a triggered sequence of automated emails sent on a predefined schedule to targeted email subscribers to achieve a specific result.

B2B automated email campaign sequences to nurture their leads since the sales cycle is longer compared to B2C

An automated and triggered email campaign enables you to personalize the message to your subscribers on a scale.

You can use automated B2B drip campaigns for: 

  • Appointment setting
  • Email course
  • Building a sales pitch
  • Nurturing leads
  • Increasing free to paid conversion

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Set up automation with conditions 

Email automation campaign with conditions allows you to send out email bulk to large groups of people at one time by using email automation tools; it also will enable you to share specific messages depending on your user.

Managing an automated email campaign for a webinar for a B2B company

Want to send webinar invitation emails, follow-up emails, an email with the live cast link, and another email for those who did not attend

You can set up conditions in your email automation if 

  • Contact opened an email.
  • Contact has clicked a link.
  • Contact has a tag
  • Contact us on a specific email list.


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Make Automatic cold calls to Non-openers

But this does not mean they are not interested in buying your product or service. It simply means that you have to excite and push them more than others. It can only be done via B2B marketing automation. Using related tools, you can resend your marketing email to non-openers after an actual number of days without any action on their part. Aside from these proposed automation strategies, you can also modify a few other things to focus on new leads and existing old customers. It can be achieved through automated emails to remind your old subscribers when their subscriptions have expired


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