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Guide to Developing Your Email Marketing campaign Plan

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The benefits of email marketing are undeniable. It’s the most efficient, low-cost marketing channel that can help you generate leads and sales for your business. However, sending an email to the right audience is essential for success.

For this purpose, you need to develop an email marketing plan. This article contains a step-by-step guide on how to do it to achieve your goals in the most efficient way possible.

Step 1: Getting personal

Today’s consumers want relevant, on-target content

Personalization is powerful. Over 40% of customers claim to have cut ties with a company due to a lack of personalization. In other words, customers don’t trust brands that don’t know them.

The importance of segmentation

Segmentation is a key component of any email marketing plan. It allows for a more targeted, personalized message. And the best part is that it’s easy to do.

There are many email list services that you can use to segment your list and various ways of doing so. You could segment your list by location or interests, for example.

  • Gender
  • Age
  • Persona
  • Industry
  • Hobbies
  • Geographical location
  • Education level
  • Past purchases
  • Purchasing behavior (heavy vs. light purchasers)
  • Interests
  • Content topic
  • Interest level
  • Change in purchasing behavior
  • Stage in the sales funnel
  1. Scale your efforts with automated emails

Email marketing is one of the most effective ways to reach out to your customers and prospects. However, as a business, you may soon face the problem of scaling your email campaigns. It is at this point that you need to start looking for email list services.

 

There are many benefits of using these services. Firstly, they save you time since there is no need to create an email list from scratch. Secondly, they make sure that all the data about your target audience is correct and up-to-date.

Therefore, if you want to scale your efforts with automated emails without investing too much of your time and effort into it then go ahead and sign up for an email list service today!

Step 3: Growing your email list organically

Don’t just buy an email list of people who are interested in your product/service. It’s not necessary, and it’s more expensive than you might think.

Instead of buying an email list, you should focus on creating one organically by using the following methods.

1) Social Media: You can post links to your website at the end of every blog post on social media sites like Facebook and Twitter, or create ads on various social media sites that will link to your site. This way you get the opportunity to reach out to people who’ve never heard of you before and they may be more inclined to sign up for your email list after reading through a few blog posts from you.

2) Blogging: Posting blogs with links back to your website is an effective way

 

 

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