Four Reasons Why Instagram & Facebook Advertising Is Crucial for Healthcare Marketing - Gilbert

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August 18, 2022
Four Reasons Why Instagram & Facebook Advertising Is Crucial for Healthcare Marketing

Have you thought about paying for Facebook advertising? If not, this is the year to start. Today’s social media landscape can be a great place to attract new customers and increase conversions. With 1.9 billion daily active users on Facebook and 500 million daily active users on Instagram, social media ads significantly benefit healthcare practices. These numbers show why social media ads have a higher ROI (return on investment) than any other healthcare advertising.

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In fact, according to reports from the Journal of the American Medical Informatics Association, roughly eighty percent of Internet users in the United States search for health information online. Seventy-four percent use social platforms. Healthcare providers know that in today’s fast-paced world, ads on social media need to trend, which is why they’re turning to Facebook and Instagram to promote their services.

Feel helpful by reading this 5 Facebook Advertising Tips for B2B Healthcare Brands

Trend Of Social Media For Healthcare Marketing

Social media is a key pillar in the vast majority of marketing strategies today. This is especially true for healthcare marketing. It goes without saying that social media is an excellent way to promote your business and engage with your potential customers, but healthcare marketers are discovering new ways to use it every day.

Instagram and Facebook have both been proven to be incredibly successful marketing platforms for companies in every industry, but healthcare marketers can leverage them even further due to their unique features. We realize that not all industries are equal, but social media provides some distinctive benefits for the health care industry that can make it easier to meet your goals – from making you known in your community to enabling patients with chronic conditions to connect with you on a personal level.

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Paid Social Media Ad Is Better Than Organic One – Why

Paid social media advertising is more prominent in the digital world. It will always be a far better option for advertisers to invest in paid campaigns rather than wasting their time on organic strategies.

Organic social media strategies are simply not enough because there is an ever-growing number of people who use these platforms and there is a lack of control over what they share or post.

Social media content distribution has been seen as the holy grail for many companies and agencies, but it’s not possible with organic social media posts alone.

With paid advertisements, you don’t have to worry about engagement rates or viewer demographics because you can target your audience exactly how you want them to see your content.

4 Reasons Why Instagram & Facebook Are Important For Healthcare Marketing

1. Healthcare Users Mostly On Instagram & Facebook

Healthcare consumers turn to trusted individuals and community institutions for information about healthcare, according to Facebook. The company says 25 percent of users turn to social media sites like Facebook to connect with others and make more informed health decisions.

Social media has become a popular means for consumers to make health-care decisions, with nearly 60 percent of consumers saying that a hospital’s social media presence influenced their choice of provider. Over 80 percent of consumers say that a hospital’s use of social media is an indication of offering advanced technology.

2. Provides Benefits To Reach Audience & In Scale

Facebook and Instagram provide a large audience, resulting in higher conversion rates. The average conversion rate of Facebook ads in healthcare is eleven percent, well above the average of one percent for all industries.

Facebook has created the Meta Business Suite’s professional ads, including Facebook, Instagram, and messaging tools. The business package lets businesses create highly targeted ad campaigns for Facebook, and taking advantage of multiple ad formats including ads across various social media platforms can be quite easy.

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3. Lead Marketing With Healthcare Instagram & Facebook Ads

When thinking to get health information, Millennials, Gen Xers, and Baby Boomers are more likely to turn to social media networks. Meta Business Suite allows you to target these social media users with specific demographics in mind.

You’ve probably heard that marketing via Facebook and Instagram can be effective for hospitals, but did you know that the two social media platforms are actually most effective when used together? It strengthens bonding with potential customers and gains access to several service areas.

4. Instagram & Facebook Impact All Marketing Channels

The Meta Business Suite allows you to reach consumers using healthcare in different ways and introduce them to the marketing stream. It is designed to identify crucial actions in their healthcare marketing journey online and persuade healthcare marketers to create opportunities for success by creating leads. This helps to make awareness, desires, interests, and actions.

Know more by reading this blog – Increased Medical Product Sales Through Effective Healthcare Marketing

Final Thoughts

Getting ahead of the social media game is a key factor in staying relevant. With the top 2 most popular platforms being Facebook and Instagram, hospitals and healthcare facilities have been taking advantage of that. The great thing about both of these platforms is that it allows you to cater to multiple generations, who are sharing pictures and communicating in other ways.

Should you decide upon Facebook and Instagram for your healthcare marketing campaign, we can help by offering b2b healthcare industry email lists to gain a growing following on your accounts. Reach us to know more about our healthcare marketing services.

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